Eligible nonprofits can benefit from Google Ad Grants, a program that offers free advertising to eligible 501c3 organizations on the most popular search engine—Google Search.
Google Search Advertising can help you grow awareness of your work and mission, attract qualified traffic to your organization’s website, increase fundraising, promote advocacy, and inspire your key audiences to engage or take action. The Google Ad Grants program gives qualifying organizations a monthly budget of up to $10,000 in Google Search Ads grant money.
If you think you qualify but need help navigating the process—or if you already have a Google Ad Grants account but aren’t sure if your nonprofit is getting the most out of it—JB Media is here to help with all of your Ad Grants Management needs.
Get Expert Help with Google Ad Grant Management
Our agency offers a paid service to help nonprofits navigate every step of the way, from the Google Ad Grant application process to using your ad campaigns to reach your target audiences and achieve your goals for growth.
Application
We’ll apply for the Google Ad Grants for your nonprofit organization. If your ad account has lapsed, we can also apply for reactivation.
Research
We’ll conduct keyword research to find search terms that present the best opportunities for your organization.
Strategy
We’ll analyze your website to determine the best use of Google Ad Grants campaigns and how to structure your account, including site link ad extensions.
Execution
We’ll build out your Google Ad Grants account and your ad groups, write the ad copy for you, choose the targeting, include calls to action, and help generate conversion tags for your campaign. You will still need a developer to install the tags.
Ad Grants Management
We’ll maintain your Ad Grants account to ensure it follows all of Google’s current rules and general best practices (which can change frequently).
Optimization
We’ll see how well your Google Ad Grants account performs and make suggestions for improvement.
Reporting
We’ll deliver monthly reports detailing the performance of your campaigns, including click-through rates, Google Search results, and engagement metrics.
Training and Coaching
We’ll provide training to nonprofit staff so your organization can handle ongoing account management in-house or in collaboration with our team of experts.
Note: Google Ad Grants dollars do not cover the costs of hiring an agency to help with any of the above tasks. JB Media has affordable pricing for our Google Ad Grants services. Read more below to learn the benefits of outsourcing, or contact us to request a quote for your organization.
