If you’re running a not-for-profit, Google Ads probably aren’t your highest priority. You’re already coordinating paid staff, volunteers, fundraisers, donations, events, raising awareness, and more. It’s no wonder marketing slips off the list! We can support your organisation by managing your GAGA for you. That’s one less thing for you to think about, and the ads run in the background while you keep your not-for-profit running smoothly.
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The benefits of a Google Ads Grant Account.
The purpose of Google Ads, whether through a GAGA or regular account, is to drive traffic to your website. However, unlike a regular account, approved nonprofits have access to free ad credit from Google — up to $10,000 each month. That’s $120,000 of free advertising a year; an opportunity way too good to pass up! This is obviously the main benefit of advertising through a Google Ads Grant Account.
There are also a range of ways you can structure and utilise your ads. This includes event promotion, finding volunteers, encouraging donations, and getting your organisation in front of the right people.
