Your organisation must hold a valid charity status and need to be eligible for the Google Ad Grant (provided by Google).
PLEASE NOTE: Your ad spend budget is paid by the Google Grant to Google and is separate to the management fee.
Google Ad Grant Management Keyword Research Ad Copy* Impression Share Managed CTR Monthly Reporting *Limit of the number of new campaigns to be created each month
Account Application (if req.)
Account & Campaign Setup
Opportunity, negative, bids
Review, edit, split tests
Budget management, opportunity
Create new ad copy to improve CTR to 5% &
2 week CTR and low QS cleanse
WIPs meetings (monthly)
Reporting
